Businesses are an example of adaptive systems and require dealing with their integrity in order to influence them to achieve objectives. A paradigmatic case is to “make” an adaptive system grow, e.g. a business.

It is necessary to have an integrated knowledge to influence the evolution of adaptive systems. Changes in adaptive systems cannot be pulled nor pushed. Evolution needs to be catalyzed in order to achieve possible goals.

Catalyzing implies installing objects in the processes that work as “strange attractors” to produce the results they were created for. To do so it is necessary to develop a conceptual design of the problem in order to integrate all the elements that are part of the system.

To achieve the goal of having reliable knowledge of an adaptive system it is necessary to have both the fundamental knowledge and the technical analytical knowledge.

Fundamental knowledge

The knowledge of the fundamentals of a reality is basic for individuals’ actions. It is stored in the long term memory and allows spontaneous actions in real-time.

The conscious knowledge of the fundamentals of a given reality has the following characteristics.

1) Defines possibilities
It defines the field of what is possible to be achieved.
2) Allows front-view
It makes the perception of the final picture of actions possible.
3) Destructive tests
It requires making the necessary destructive tests of their validity in order to measure the limits of their functionality.
4) Sustains maximal strategies
It allows going beyond the boundaries of the present situation because it works in homologous fields.
5) Backward-thinking: Pert thinking
It is based on seeing the solution and starting from the conceptual output when developing taxonomic action plans.
6) Future oriented
In the short or the long run all living beings will act according to their nature. Understanding the nature, defined by the fundamentals,  allows forecasting the future.
7) Systemic & Conceptual thinking
Systemic and Conceptual thinking are necessary to apprehend the fundamentals using conceptual thinking to develop taxonomies using systemic thinking.

Synthesis: Fundamentals are action driven
Fundamentals are necessary to develop activities in real time having the needed speed and acceleration to influence reality.

Technical-analytical knowledge

1) Defines the probabilities
It allows making the analysis of the experiences to define the probabilities of occurrence of facts.
2) Allows rear-view
As it is based on facts and theories it is necessary to analyze the past in order to learn from it.
3) Non-destructive tests
Technical-analytical knowledge works within predefined boundaries. Therefore the knowledge is only valid within these limits. There is no need for destructive tests.
4) Sustains minimum strategies
Minimum strategies require a strict procedure to make things happen without depending on external elements. Technical analytical knowledge allows developing these procedures within the boundaries individuals can manage.
5) Forward-thinking: Gantt thinking
It defines the elements that need to be built and integrated following a step by step approach. It implies dividing reality into “independent” objects to integrate them afterwards.
6) Past & Present Oriented
Analysis requires the existence of elements that are being observed, measured and analyzed. Therefore it is based on the pre-existence of these elements.
7) Analytic & Systemic thinking
Analytic thinking is necessary to divide reality into manageable elements and systemic thinking is necessary to reintegrate them in a functional unit.

Synthesis: Technical-analytical knowledge is control driven
Technical analytical knowledge is necessary to measure and compare the existing facts with the objective that had to be achieved.

Producing growth

A system grows when it appropriates more energy than it has spent to produce it. This implies that it needs to generate an added value to the environment that is higher than the cost to produce it.

Growth problems are always big changes

A big change is necessary when an adaptive system, e.g. a business, wants to grow beyond the natural growth driven by the trends of the environment.

Big changes are energy consuming. Therefore it has to be clear if the energy is available. The use of objects is an energy multiplier. Objects are a mass that provides a source of energy to influence change.

The energy available depends on the technology and the knowledge to make use of the technology. Objects are part of the technology that has to be available.

Most of the failures in growth happen because the energy required is not available. This might happen because of the lack of hardware (including objects), software or peopleware.

Knowledge includes the human factor and defines the possibility to generate additional added value to go beyond the existing boundaries to expand the vital space of the system in order to make growth happen.

Conclusions

Managing both the fundamental and the technical-analytical knowledge is necessary to influence adaptive systems to grow.

The knowledge of fundamentals will give you the front-view to produce the growth and the technical-analytical knowledge will give you the rear-view to control the process.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

If you would like to receive monthly information on this blog, please register here.

Procter & Gamble is a world leader in innovation. This allows learning from P&G how to manage innovation to make it successful in the markets.

The Unicist Standard includes a fundamental approach to deal with innovations that allows integrating fundamentals with technical analytical knowledge to produce successful innovations.

The question we are posing is: Which are the fundamentals of innovation?

You can find information on how Procter & Gamble deals with innovations presented by Robert Bob McDonald, COO of Procter & Gamble. There are two short presentations at:

http://www.youtube.com/watch?v=ycMXZDybhlw
http://www.youtube.com/watch?v=x93YopVXJSM

In one week you will find a response to the fundamentals of innovation on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

Lifestyle segmentation underlies human behavior. Lifestyles establish the parameters of normality and the “ethical mask” of a society. Describing the lifestyles of a country permits establishing the limits within which segmentations can work. Only in the case of basic human needs lifestyles are not a limit but only a gravitational force.

The unicist lifestyle segmentation is analogous to the VALS segmentation of SRI. But, while VALS uses psychology to segment people according to their distinct personality traits, Unicist Lifestyle Segmentation uses anthropological invariables and country archetypes to segment people.

Unicist Lifestyles

Lifestyles are the archetypical behavior patterns of a society and its members. These archetypes serve a group as automatisms to carry out the everyday activities that are functional to that society’s purpose.

Hence, lifestyles are the result of the integration of a society’s collective unconscious with its archetype, which define different ways of facing reality.

Archetypes resolve the weaknesses of a social group by turning uncertainties into assertive answers which guarantee the success of individual and social purposes.

An individual’s lifestyle makes him acceptable and functional to the society’s needs. It also allows him to find groups of identification across different cultures or communities.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

The Partnering Program is a business agreement between a Company and the Unicist Confederation to develop growth in a specific market.

The Partnering program is based on the use of “Market Laboratories” working as:
a) A promotional activity to increase sales
b) A market monitor to produce feedback

These programs imply real partnering between the participants. Although there is a symbolic down-payment on behalf of the participating company, the benefits are in the sharing of the growth.

This program implies a “back2back” work between the partners. The program includes the use of the necessary technologies to produce growth.

Learn more at: http://www.unicist.net/gp.shtml

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

Benchmarking Rolls-Royce is necessary for all those products or activities that are considered prestigious by the community and that need to sustain their seeking for perfection to achieve their credibility in the market.

In the following lines you can find the answers to the questions posed in this previous post:

http://www.unicist.net/partners-news/benchmarking-is-the-unicist-standard-a-rolls-royce/

A Rolls-Royce is an extremely prestigious car because it has extreme functionality, quality, added value and reliability.

The integration of these four extreme characteristics makes its positioning as a prestigious car possible.

The purpose of a “Rolls-Royce” is to satisfy the feeling of having achieved perfection. Perfection is considered as something that satisfies 100% the expectancy of the buyer. This means that a “Rolls-Royce” satisfies the needs of the buyer considered as an individual, as part of a group and within her/his social environment.

Every activity or product that requires perfection, in the above described sense, needs to position as a “Rolls-Royce”.  This can be frequently seen in medicine, in politics, in strategy, and in all those fields where the value added is extreme and extreme reliability is expected.

The extreme functionality mentioned above has two aspects. It has to be extremely functional as a device but also extremely functional in its operation. This implies that no one can expect a superior functionality in the market.

The need for extreme quality implies extreme quality assurance and extreme control. Thus reliability and extreme added value are sustained.

Therefore the process of Rolls-Royce building includes an extremely strict concept, its update in the field of scientific possibilities, the management of all the techniques necessary to achieve perfection and last, but not least, the necessary art to make the perfection perceivable by the community.

Rolls-Royce building and positioning is not a question of choice. It is a question of beliefs. But it needs to be said that this does not guarantee success in business.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

A navigator is the person on board of a ship or aircraft responsible for its navigation. The navigator is not the captain, but provides the information to the captain in order to make adequate decisions. Therefore, the navigator’s primary responsibility is to be aware of the ship or aircraft’s position at all times.

A Navigator on the Internet is an object that substitutes the individual that navigates a ship or airplane to position the user in the World Wide Web.

In business there are many activities that are homologous to navigators:

-Market Research
-Strategic Positioning
-Diagnosing
-Scenario Building
-Information Technology, etc.

In order to benchmark Mozilla’s experience we would consider that it is a way to navigate the Internet providing alternatives to the “captain” in order to use the platform as a tool to develop the activity s/he has planned.

The Microsoft Internet Explorer (IE) is simpler. It provides basically a rigid navigation platform to ensure that individuals can access information. IE doesn’t pretend to be an adaptive platform. It pretends to be a simple access to the Internet. Thus it is the natural navigator for individuals who just use Internet as an access to information.

The more participative the design of the navigators, the more flexible they can work. The more flexible they are, the higher the level of the “persons” to deal with them.

Mozilla is an example that can only be benchmarked if it is experienced in real use, as well as its comparison with the Internet Explorer Concept.

This benchmark will help you design adaptive systems. The Unicist Standard allows developing flexible designs with quality assurance.

We recommend listening to John Lilly’s lecture, CEO of Mozilla.  You will access the core fundamental of Mozilla’s success.

Access the lecture at: http://www.youtube.com/watch?v=S2771Tlr_38

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

Unilever is a world leader that manages leadership based on an institutional approach. The nature of leadership defines how organizations integrate hardware, software and peopleware.

The Unicist Standard in leadership deals with Object Driven Leadership that allows leading without needing to exert power but in extreme chaotic situations.

The key is integrating the authority of the leader with an adequate participation within a context of power.

But the question here is:  Which are the fundamentals of leadership?

You can find the information on the nature of leadership presented by Unilever’s Global Head of HR, Sandy Ogg, who reflects on the recent changes and directions at Unilever and the role of HR and Leadership: http://www.youtube.com/watch?v=fMcHnabCNXo

In two weeks you will find a response to the fundamentals of leadership on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

Do you need to manage the nature of businesses because you need to expand the boundaries of your business?

Do you want to manage it because you need to expand but also have a minimum strategy?

Do you wish to introduce innovations that are necessary on the market?

Do you want to grow but also to increase your profit?

If more than one question is answered with yes we recommend taking a look at the Visual Guide to the Unicist Standard you can find at: http://www.unicist.net/index.php#vg

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

The Unicist Technologies integrated in the Unicist Standard are available worldwide to develop diagnoses, forecasts, strategies and organizational design through the Unicist Confederation.

The global expansion of the Unicist Confederation – developed through Alliances, Unicist Diagnostics Centers and Unicist Scientific Dissemination Centers – required the establishment of a pricing policy that includes the interests of the clients, the members of the Unicist Confederation and The Unicist Research Institute.

It has to be considered that The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

This research was possible due to the participation in the research of hundreds of institutions and companies and thousands of individuals since its beginning in 1976.

From today on the prices in USD of the main proposals are:

-Diana Belohlavek`s Lecture on Unicist Thinking (7,000)
-Second Opinion Business Diagnoses (45,000 – 600,000)
-Second Opinion Diagnostics for Personal use (9,000)
-Unicist Market Laboratory (70,000 – 250,000)
-Unicist Organizational Laboratory (70,000 – 250,000)
-Unicist Strategic Diagnostics Program (9,000)
-Consultation with Peter Belohlavek (8,000)
-Unicist Strategy for Diagnosticians & Graduates (27,000)
-Unicist Think Tanks & R&D Labs (70,000 – 250,000)
-Unicist Talent Diagnoses & Development for High Potentials (1,000 per participant)
-Unicist Lectures (4,000 – 25,000)
-Unicist Corporate Universities (45,000 – 250,000)

In “Unicist Strategic Programs” and “Unicist Strategy for Diagnosticians & Graduates”, the benefit of the participant’s client has to be above 10 times the price paid for the program (based on a pre-diagnosis measured at the level of the maximal strategy).

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

As Nikola Tesla laid the groundings for “Innovative Research Laboratories”, Thomas A. Edison laid the groundings for “Product Development Laboratories.”

The unicist standard for business strategy allows defining the fundamentals of General Electric’s business in order to benchmark its experiences.

General Electric was born together with the “Product Development Laboratories” of Thomas A. Edison. Thus General Electric’s business concept is driven by research in all the fields where it considers there is a possibility to generate added value to the market.

In the development of innovations, the minimum strategy drives toward the building of social capital. This is the central fundamental of General Electric and it is sustained by the diversified “Product Development Laboratories” they have around the world.

General Electric is a leading firm in the different fields it works because, besides being extremely innovative, it is Market Value Adding focused.

Being focused on market value adding allows developing useful researches and strengthening the market bonds by improving the social capital in the environment.

The structural approach to innovations developed by General Electric is an “extreme” benchmark for innovative businesses.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.