Nokia is a world leader in mobility, driving the transformation and growth of the converging Internet and communications industries.

Mobile technology is evolving extremely fast. Understanding how Nokia is managing this fast evolution in product development will give you a benchmark to understand the new paradigms.

We strongly recommend watching the interview with Mary McDowell – Nokia’s Chief Development Officer: http://www.youtube.com/watch?v=ySoUGLCYnJc

The question we would like to propose is how a market can be managed when the evolution of the technology is extremely fast.

In one week you will find a response to the question on this blog.

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Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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Businesses are an example of adaptive systems and require dealing with their integrity in order to influence them to achieve objectives. A paradigmatic case is to “make” an adaptive system grow, e.g. a business.

It is necessary to have an integrated knowledge to influence the evolution of adaptive systems. Changes in adaptive systems cannot be pulled nor pushed. Evolution needs to be catalyzed in order to achieve possible goals.

Catalyzing implies installing objects in the processes that work as “strange attractors” to produce the results they were created for. To do so it is necessary to develop a conceptual design of the problem in order to integrate all the elements that are part of the system.

To achieve the goal of having reliable knowledge of an adaptive system it is necessary to have both the fundamental knowledge and the technical analytical knowledge.

Fundamental knowledge

The knowledge of the fundamentals of a reality is basic for individuals’ actions. It is stored in the long term memory and allows spontaneous actions in real-time.

The conscious knowledge of the fundamentals of a given reality has the following characteristics.

1) Defines possibilities
It defines the field of what is possible to be achieved.
2) Allows front-view
It makes the perception of the final picture of actions possible.
3) Destructive tests
It requires making the necessary destructive tests of their validity in order to measure the limits of their functionality.
4) Sustains maximal strategies
It allows going beyond the boundaries of the present situation because it works in homologous fields.
5) Backward-thinking: Pert thinking
It is based on seeing the solution and starting from the conceptual output when developing taxonomic action plans.
6) Future oriented
In the short or the long run all living beings will act according to their nature. Understanding the nature, defined by the fundamentals,  allows forecasting the future.
7) Systemic & Conceptual thinking
Systemic and Conceptual thinking are necessary to apprehend the fundamentals using conceptual thinking to develop taxonomies using systemic thinking.

Synthesis: Fundamentals are action driven
Fundamentals are necessary to develop activities in real time having the needed speed and acceleration to influence reality.

Technical-analytical knowledge

1) Defines the probabilities
It allows making the analysis of the experiences to define the probabilities of occurrence of facts.
2) Allows rear-view
As it is based on facts and theories it is necessary to analyze the past in order to learn from it.
3) Non-destructive tests
Technical-analytical knowledge works within predefined boundaries. Therefore the knowledge is only valid within these limits. There is no need for destructive tests.
4) Sustains minimum strategies
Minimum strategies require a strict procedure to make things happen without depending on external elements. Technical analytical knowledge allows developing these procedures within the boundaries individuals can manage.
5) Forward-thinking: Gantt thinking
It defines the elements that need to be built and integrated following a step by step approach. It implies dividing reality into “independent” objects to integrate them afterwards.
6) Past & Present Oriented
Analysis requires the existence of elements that are being observed, measured and analyzed. Therefore it is based on the pre-existence of these elements.
7) Analytic & Systemic thinking
Analytic thinking is necessary to divide reality into manageable elements and systemic thinking is necessary to reintegrate them in a functional unit.

Synthesis: Technical-analytical knowledge is control driven
Technical analytical knowledge is necessary to measure and compare the existing facts with the objective that had to be achieved.

Producing growth

A system grows when it appropriates more energy than it has spent to produce it. This implies that it needs to generate an added value to the environment that is higher than the cost to produce it.

Growth problems are always big changes

A big change is necessary when an adaptive system, e.g. a business, wants to grow beyond the natural growth driven by the trends of the environment.

Big changes are energy consuming. Therefore it has to be clear if the energy is available. The use of objects is an energy multiplier. Objects are a mass that provides a source of energy to influence change.

The energy available depends on the technology and the knowledge to make use of the technology. Objects are part of the technology that has to be available.

Most of the failures in growth happen because the energy required is not available. This might happen because of the lack of hardware (including objects), software or peopleware.

Knowledge includes the human factor and defines the possibility to generate additional added value to go beyond the existing boundaries to expand the vital space of the system in order to make growth happen.

Conclusions

Managing both the fundamental and the technical-analytical knowledge is necessary to influence adaptive systems to grow.

The knowledge of fundamentals will give you the front-view to produce the growth and the technical-analytical knowledge will give you the rear-view to control the process.

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Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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The notorious capacity of Procter & Gamble is given by the way it manages the social insertion of innovations.

We recommend watching the following two short presentations of Procter & Gamble at:

http://www.youtube.com/watch?v=ycMXZDybhlw

http://www.youtube.com/watch?v=x93YopVXJSM

Innovation is the basis for economic growth.  Essentially, countries, cultures, institutions, and individuals grow only in the fields where they are open to innovations.

The purpose of innovation is to overcome scarcity. That is why only people or cultures that have the will, find the way to overcome scarcity.  This is the cultural context that fosters innovation.

The driver of innovation is human creation. The word creation is used in the sense of recreation. Humans create based on the existing energy.

The maximal strategy of innovations drives towards the solution of a scarcity. Therefore innovative organizations have the perception that they add value to the environment. But this is only true if the minimum strategy is also fulfilled.

The minimum strategy implies inserting the innovations into the social capital of the environment. Social capital is defined by the strength of the bonds that integrate the members of a community.

Commercial innovations need to be only one step ahead of the habits of the environment. If they are more than one step ahead they fail, unless there is an extreme need and they are, implicitly, a “back to basics”.

In this field Procter & Gamble is a notorious benchmark.

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Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

If you would like to receive monthly information on this blog, please register here.

We have launched the Family Business Partnering Program with several companies while the alliances with the Family Business Associations are being implemented.

The objective in all the cases in the development of growth programs is to produce more than 100% growth in these companies.

Free access to the Unicist Ontology of Family Businesses at:
http://www.unicist.org/papers/family_business_en.pdf

As it is self-evident this implies that we only work in markets we know. The Unicist Microsegmentation Model and the Unicist Object Driven Organization are used to “build” the growth of these companies.

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Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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The Partnering Program is a business agreement between a Company and the Unicist Confederation to develop growth in a specific market.

The Partnering program is based on the use of “Market Laboratories” working as:
a) A promotional activity to increase sales
b) A market monitor to produce feedback

These programs imply real partnering between the participants. Although there is a symbolic down-payment on behalf of the participating company, the benefits are in the sharing of the growth.

This program implies a “back2back” work between the partners. The program includes the use of the necessary technologies to produce growth.

Learn more at: http://www.unicist.net/gp.shtml

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http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

Benchmarking Rolls-Royce is necessary for all those products or activities that are considered prestigious by the community and that need to sustain their seeking for perfection to achieve their credibility in the market.

In the following lines you can find the answers to the questions posed in this previous post:

http://www.unicist.net/partners-news/benchmarking-is-the-unicist-standard-a-rolls-royce/

A Rolls-Royce is an extremely prestigious car because it has extreme functionality, quality, added value and reliability.

The integration of these four extreme characteristics makes its positioning as a prestigious car possible.

The purpose of a “Rolls-Royce” is to satisfy the feeling of having achieved perfection. Perfection is considered as something that satisfies 100% the expectancy of the buyer. This means that a “Rolls-Royce” satisfies the needs of the buyer considered as an individual, as part of a group and within her/his social environment.

Every activity or product that requires perfection, in the above described sense, needs to position as a “Rolls-Royce”.  This can be frequently seen in medicine, in politics, in strategy, and in all those fields where the value added is extreme and extreme reliability is expected.

The extreme functionality mentioned above has two aspects. It has to be extremely functional as a device but also extremely functional in its operation. This implies that no one can expect a superior functionality in the market.

The need for extreme quality implies extreme quality assurance and extreme control. Thus reliability and extreme added value are sustained.

Therefore the process of Rolls-Royce building includes an extremely strict concept, its update in the field of scientific possibilities, the management of all the techniques necessary to achieve perfection and last, but not least, the necessary art to make the perfection perceivable by the community.

Rolls-Royce building and positioning is not a question of choice. It is a question of beliefs. But it needs to be said that this does not guarantee success in business.

Access the unicist standard contained in the Unicist Business Search Engine:
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Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

On April 13, 2010 the e-book “Unicist Theory of Evolution for all” by Peter Belohlavek will be presented with its applicative researches worldwide.

Peter Belohlavek was asked repeatedly in the last 30 years to publish a simple book that allowed the general public to take advantage of the unicist object driven strategies that resulted from the application of his theory in order to simplify their personal life.

Finally, at the beginning of this year, he accepted.

So we are pleased to inform you that on April 13 this one of a kind e-book will be available.

Please select your language and register now to receive a free access on April 14, 2010.

English: http://www.unicist.org/deb_utefa.php
Portuguese: http://www.unicist.org/br/deb_utefa.php
Spanish: http://www.unicist.org/es/deb_utefa.php

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Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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A navigator is the person on board of a ship or aircraft responsible for its navigation. The navigator is not the captain, but provides the information to the captain in order to make adequate decisions. Therefore, the navigator’s primary responsibility is to be aware of the ship or aircraft’s position at all times.

A Navigator on the Internet is an object that substitutes the individual that navigates a ship or airplane to position the user in the World Wide Web.

In business there are many activities that are homologous to navigators:

-Market Research
-Strategic Positioning
-Diagnosing
-Scenario Building
-Information Technology, etc.

In order to benchmark Mozilla’s experience we would consider that it is a way to navigate the Internet providing alternatives to the “captain” in order to use the platform as a tool to develop the activity s/he has planned.

The Microsoft Internet Explorer (IE) is simpler. It provides basically a rigid navigation platform to ensure that individuals can access information. IE doesn’t pretend to be an adaptive platform. It pretends to be a simple access to the Internet. Thus it is the natural navigator for individuals who just use Internet as an access to information.

The more participative the design of the navigators, the more flexible they can work. The more flexible they are, the higher the level of the “persons” to deal with them.

Mozilla is an example that can only be benchmarked if it is experienced in real use, as well as its comparison with the Internet Explorer Concept.

This benchmark will help you design adaptive systems. The Unicist Standard allows developing flexible designs with quality assurance.

We recommend listening to John Lilly’s lecture, CEO of Mozilla.  You will access the core fundamental of Mozilla’s success.

Access the lecture at: http://www.youtube.com/watch?v=S2771Tlr_38

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Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

Japan has a very powerful archetype to sustain its ultimate purpose that is growth within a communitarian environment and a deep sense of loyalty.  Thus reliability is a natural consequence.

To understand the Japanese archetype we recommend listening to the lecture you find at:
http://www.youtube.com/watch?v=A8vxkTozAdE

Cultures that have a strong drive towards growth cannot accept the defeat of their leaders. The elite of the culture needs to represent the values of the archetype.

The purpose of the maximal strategy of the Japanese culture is the expansion of the community based on the members’ pride for their work and sustained by their collective intelligence as a community or group.

Collective intelligence is in Japan the catalyst of their growth. Therefore there is a need for  integrating the values of the community in order to be able to exert collective intelligence.

Individual intelligence is the entropy inhibitor of the Japanese archetype. It allows individuals to adapt to the conditions of the situation in order to achieve growth.

Loyalty is the final purpose of the minimum strategy. This means that individuals who are not loyal to the structure of the society are considered as aliens.

The integration of aliens implies a very slow process in order to avoid the loss of the roots of the culture.

Strong cultures as Japan respect foreigners based on their values and deeds. Dealing with Japan as an outsider is easy if one accepts that one is a foreigner. Respecting its archetype is the first step to deal with the Japanese community.

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Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

Unilever is a world leader that manages leadership based on an institutional approach. The nature of leadership defines how organizations integrate hardware, software and peopleware.

The Unicist Standard in leadership deals with Object Driven Leadership that allows leading without needing to exert power but in extreme chaotic situations.

The key is integrating the authority of the leader with an adequate participation within a context of power.

But the question here is:  Which are the fundamentals of leadership?

You can find the information on the nature of leadership presented by Unilever’s Global Head of HR, Sandy Ogg, who reflects on the recent changes and directions at Unilever and the role of HR and Leadership: http://www.youtube.com/watch?v=fMcHnabCNXo

In two weeks you will find a response to the fundamentals of leadership on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.