Apple’s success is based on the capacity of perceiving the latent needs of the market and delivering original innovative solutions.

We hope you made the effort to learn from Steve Jobs about Apple’s fundamentals as we proposed.

If you still haven’t done the “homework” we recommend watching the video before following the reading of the answer to the questions posted:

http://unicist.net/it/learning-from-steve-jobs-apple%E2%80%99s-fundamentals/

We consider that the core fundamental of Apple is aesthetics. But aesthetics is not beauty. It goes beyond.

Apple products are aesthetic because they complete the needs of their prospect clients, they are desirable and harmonic. They also include inaccessible aspects that basically deal with innovative technology.

It can be said that the integration of an innovative technology with the fulfillment of latent needs are the core fundamentals that drive Apple’s business.

Steve Jobs is a doer himself

“Doers make things happen. Therefore, more than ever before, it is time for doers in the world.”

Doers are very special individuals. They are basically individuals whose fulfillment is based on doing transcendent things. They need to achieve what they have decided to do. When things cannot be done the easy way, they find the necessary path to make things happen.

“The world is built by doers and enjoyed by followers”. The joy of doers is in the deed itself.

We hope this has been useful.

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

The Unicist Standard is based on the use of object driven technologies. Unicist ontology based technologies are materialized in objects that are installed within processes to produce optimized results.

Nature is organized by objects. It is these objects of nature that establish evolution’s point of reference. The appearance of new species, the disappearance of others, changes, evolution, and mutation of species are nothing but aspects of nature that may be approached today as of the Unicist Ontology of Evolution which is based on the discovery of the Ontogenetic Intelligence of Nature.

For this approach to be economic, possible and certain as far as results go, it is necessary to have the appropriate knowledge. This knowledge may be either diffuse or structured in objects. When it is diffuse it is permanently being scrutinized. When it is structured, it establishes cognitive landmarks that change as new operational knowledge is gained.

Humans use mental “pre-built” structures to approach reality. Object driven thinking is human’s natural approach to reality. Human mind approaches reality using cognitive objects.

A cognitive object is a structure that contains knowledge, an action procedure, the groundings of such object, and the opinion on which it is based.

When the conceptual knowledge of a given reality is reached we can structure cognitive objects that remain throughout the times and evolve slowly. The Unicist Ontology of Evolution lays the necessary conceptual ground to construct stable and safe cognitive objects, which are required to forecast the reality whose knowledge they structure.

These cognitive objects allow the building of systemic, functional and operational objects to be installed within business processes. The cognitive objects also allow the adaptation process of objects to different non compatible environments.

Download and print the Visual Guide to the Unicist Standard in Business at: http://www.unicist.org/unicist_standard_guide_en.pdf

You can find information on the Unicist Standard  in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Your comments are welcome.

Peter  Belohlavek

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