Lifestyle segmentation underlies human behavior. Lifestyles establish the parameters of normality and the “ethical mask” of a society. Describing the lifestyles of a country permits establishing the limits within which segmentations can work. Only in the case of basic human needs lifestyles are not a limit but only a gravitational force.

The unicist lifestyle segmentation is analogous to the VALS segmentation of SRI. But, while VALS uses psychology to segment people according to their distinct personality traits, Unicist Lifestyle Segmentation uses anthropological invariables and country archetypes to segment people.

Unicist Lifestyles

Lifestyles are the archetypical behavior patterns of a society and its members. These archetypes serve a group as automatisms to carry out the everyday activities that are functional to that society’s purpose.

Hence, lifestyles are the result of the integration of a society’s collective unconscious with its archetype, which define different ways of facing reality.

Archetypes resolve the weaknesses of a social group by turning uncertainties into assertive answers which guarantee the success of individual and social purposes.

An individual’s lifestyle makes him acceptable and functional to the society’s needs. It also allows him to find groups of identification across different cultures or communities.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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Japan has a very powerful archetype to sustain its ultimate purpose that is growth within a communitarian environment and a deep sense of loyalty.  Thus reliability is a natural consequence.

To understand the Japanese archetype we recommend listening to the lecture you find at:
http://www.youtube.com/watch?v=A8vxkTozAdE

Cultures that have a strong drive towards growth cannot accept the defeat of their leaders. The elite of the culture needs to represent the values of the archetype.

The purpose of the maximal strategy of the Japanese culture is the expansion of the community based on the members’ pride for their work and sustained by their collective intelligence as a community or group.

Collective intelligence is in Japan the catalyst of their growth. Therefore there is a need for  integrating the values of the community in order to be able to exert collective intelligence.

Individual intelligence is the entropy inhibitor of the Japanese archetype. It allows individuals to adapt to the conditions of the situation in order to achieve growth.

Loyalty is the final purpose of the minimum strategy. This means that individuals who are not loyal to the structure of the society are considered as aliens.

The integration of aliens implies a very slow process in order to avoid the loss of the roots of the culture.

Strong cultures as Japan respect foreigners based on their values and deeds. Dealing with Japan as an outsider is easy if one accepts that one is a foreigner. Respecting its archetype is the first step to deal with the Japanese community.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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Do you need to manage the nature of businesses because you need to expand the boundaries of your business?

Do you want to manage it because you need to expand but also have a minimum strategy?

Do you wish to introduce innovations that are necessary on the market?

Do you want to grow but also to increase your profit?

If more than one question is answered with yes we recommend taking a look at the Visual Guide to the Unicist Standard you can find at: http://www.unicist.net/index.php#vg

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

Last week, TURI’s Marketing Manager said “…the Unicist Standard is a Rolls-Royce car” provoking a harsh response of a Unicist Business Search Engine user.

This generated the need of clarifying what a Rolls-Royce is, and if dealing with the nature of businesses, to diagnose, develop future scenarios, build strategies and design organizations based on the unicist theory of evolution, is essentially analogous or not.

If you Google “unicist theory of evolution” or “unicist ontology of evolution” you will find access to all the information you need.

The questions we are posing to be able to understand Rolls-Royce’s benchmarks are:

1) What is it that it offers?
2) Why is it homologous to the Unicist Standard?
3) What other analogous cases are there in the market?

Listening to Rolls-Royce’s presentation is strongly recommended:
http://www.youtube.com/watch?v=r4_-fbGNjqI

Please reflect on the presentation to go beyond the appearance of the products and the pre-concepts you might have.

The Unicist Research Institute researched the Rolls-Royce market 15 year ago in order to discover its ontological structure and develop homologous strategies in other markets.

In two weeks you will be able to access the answer on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Business Search Engine
Counseling Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

This is a life changing experience.

This lecture on Unicist Strategy provides an introduction to the nature of strategy building and its taxonomy.

The discovery of the ontogenetic intelligence of nature and the unicist theory of evolution opened the possibilities to emulate the nature of real businesses.

This allowed the building of conscious strategies and the definition of maximal and minimum strategies according to the nature of the institution, the business or the individual.

Unicist strategy building defines a new world of possibilities. The result in business is growth and profit.

You can find information on the Unicist Standard in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Press Committee

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