A shoe salesman visits a tribe in the middle of the jungle. He comes back to the city and sends a fax: “There is no business, aborigines do not use shoes”.

Another salesman visits a tribe in the middle of the jungle. He comes back to the city and sends a fax: “Great business, aborigines do not use shoes”.

*Which of the salesmen is right?

Introducing new technologies, new products and new services in the market is frequent and will even be more frequent in the future.

The fact that technology has entered in a development spiral that becomes faster each day makes the offering of products to change continuously.

The lifecycle of a product is shorter everyday, and with this speed it becomes fundamental to comprehend the variables that define the success of innovation, to determine when to use it and when not to use it.

When there is a high level of influence in relation to the level of innovation proposed, then the product becomes credible, but it becomes “buyable” when the influence or brand is related through its attributes to the needs it covers.

Innovation is a paradoxical matter; everyone asks for it, a few really want it.

* There is no business, aborigines do not use shoes. To change their habits, “tacks should be thrown”. Afterwards, shoes might be sold.

Free access to “Innovation Blindness”
http://www.unicist.org/papers/innovation_blindness_en.pdf

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

When a new brand is born a confrontation of liberation with the dominant brands has begun. Every start-up business needs to begin using this strategy.

The confrontation of liberation is the response of the competitors of a market that has a dominant participant.

This confrontation uses different shapes to avoid the disappearance in the market and also to increase the influence to conquer niches in a market.

Dominants try to avoid competitors by being influential. That is why they pay any price to weaken the credibility of competitors

Confrontation of liberation happens in market niches after the equilibration of competitive advantages has been achieved.

This confrontation requires a strong subjective influence to achieve a strong personal commitment against the market dominating competitor. Confrontation of liberation succeeds when the strength suffices to confront the different strategies of the dominant.

Attacking the dominant leader, finding adequate partners and integrating the products as far as possible are the keys for success.

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Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

The Unicist Logic establishes the formal rules to emulate the mind of buyers and consumers to design Unicist Marketing Strategies.

The use of Unicist Logic allows dealing with marketing strategies in reasonable, understandable and provable way.

Maurice Blondel announced a century ago that some day a logical structure would be developed capable of integrating the preexisting logical models. That is the case of the Unicist Logic.

Access it at:  GoogleBooks

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Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Dealing with the nature of the needs of a market is basic to grow. The Unicist Standard allows integrating the nature of buyers with the nature of products and services.

The Unicist Standard is necessary to define a strategy using the power of brands, object driven marketing and the unicist segmentation to generate growth.

The Unicist Standard Language makes the use of the Unicist Standard in Marketing possible.

“Dealing with Human Adaptive Systems necessarily is driven by complexity. Adaptive systems are complex in themselves but dealing with human adaptive systems adds a new complex component which is the ambiguity implicit in human behavior.

The existence of conscious and non-conscious aspects of human behavior produces naturally the existence of an ambiguous environment.

The purpose of adaptive system management is to influence human adaptive systems using the object driven technologies included in the Unicist Standard.

The development of the Unicist Standard Language was necessary to provide a context in order to understand, communicate and influence the management of human adaptive systems.”

Learn more about the Unicist Standard watching the video that is available at:
http://www.unicist.org/iua.shtml

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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The reach of one’s globalization is defined
by the limit of the pronoun “we”…

An analogy to guide reflection

People, as all other superior species, make businesses
within the limits of their pronoun “we”,
but try to profit from those who are
beyond, considered as “them”…

To deal with someone you need to know if
you are one of “us” or one of “them”.

Extracted from the book Unicist Riddles (*) by Peter Belohlavek

(*) Riddles have many solutions. In the Far East, riddles are used to develop internal freedom and responsibility.

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Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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Marketing is a permanent confrontation with competitors. Confrontation may be active or passive but it is always present.

If the parties understand that confrontation is a permanent condition they will be conscious of each one’s possibilities and the objectives that can be achieved in the market.

A confrontation is the result of a conflict. A confrontation is considered an unwanted extreme situation but at the same time a natural condition by expansive cultures.

That is the reason why developed and developing countries have such different conceptions of marketing. In the conquest of markets, clients acquire a product or another, so that, one competitor wins and the other one loses in each purchase.

This is a natural situation in every developed culture. On the other extreme, underdeveloped countries have a very different conception of confrontation.

Underdeveloped cultures are characterized by their identification with the victim, while they seek for obtaining benefits from the victimizer.

That is why it is very difficult for them to participate in confrontations to achieve a competitive advantage in relation to a competitor.

Independently of each person’s individual attitude, companies need to be in condition to start a confrontation against their competitors.

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Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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A dialogue is a communication that is necessary to deal with evolution, democracy, business, cooperation and rationality. It uses ambiguous language…

and for Marketing.

A dialogue is an inter-communication between two or multiple individuals that share a concept to generate value for them or others.

Dialoguing requires ambiguous messages and Monologuing is based on operational messages. This sounds paradoxical for the majority of the people. Dialogues drive towards evolution and Monologues drive towards involution.

The purpose of a dialogue is the generation of value which means that after it has finished an additional value has been produced.

In a dialogue all the participants are diverse in their approach to reality but share the same concept that implies having the same purpose. Their understanding of the concept differs based on the nature of ambiguity.

Their messages need to be ambiguous in order to allow them to generate a common operational action to produce added value.

When a concept can not be apprehended or shared there is no possibility to dialogue. The communication without sharing a concept becomes automatically a bilateral or multilateral monologue.

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Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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Mobile communication devices changed the world. Nokia can be considered a benchmark to learn how to satisfy customers and at the same time avoid changing habits in order to ensure the expansion of the markets.

The paradox of communication devices is that they represent a solution for those who need the device to communicate with the rest of the world and for those who live in solitude and use the communication device to avoid feeling lonely.

If you have not watched the video on the presentation of Nokia, we recommend watching it from here:

http://www.youtube.com/watch?v=ySoUGLCYnJc

If you observe a yacht-port you will see that most of the boats are rarely used by their owners. There is no doubt that most of them would have a better financial solution if they rented a yacht when they want to navigate instead of owning one. But the yacht represents their freedom fantasy. That is what they bought and have.

The same thing happens with the mobile communication devices that allow accessing whatever you imagine and dialoguing with whoever you want, even though the majority uses them to “monologue” with their acquaintances. But the multiple alternatives they offer provide an almost endless scope of communication possibilities.

Nokia is a world leader in mobile communication devices having demonstrated how to access the micro-segments of the communication market in a way that can be emulated.

The question is understanding one’s market without making value judgments of what should or could be done with a product, just following the real actions and fantasies of the consumer in a value adding way. Providing possibilities is as important as providing functionalities.

If you go deeper into the product development of Nokia and the Unicist micro-segmentation model you will be able to profit from their experience.

Access a Free Trial of the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Access a Free Trial:

If you would like to receive monthly information on this blog, please register here.

Nokia is a world leader in mobility, driving the transformation and growth of the converging Internet and communications industries.

Mobile technology is evolving extremely fast. Understanding how Nokia is managing this fast evolution in product development will give you a benchmark to understand the new paradigms.

We strongly recommend watching the interview with Mary McDowell – Nokia’s Chief Development Officer: http://www.youtube.com/watch?v=ySoUGLCYnJc

The question we would like to propose is how a market can be managed when the evolution of the technology is extremely fast.

In one week you will find a response to the question on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

If you would like to receive monthly information on this blog, please register here.

The Unicist Standard is based on the use of objects to guide the marketing processes. This saves an enormous amount of energy.

The Object Driven Marketing technologies allow reducing the costs of marketing based on the design of the objects that participate in the process.

Thinking Green implies making things simple. It requires beginning to market with those who buy and then, like peeling an onion, access the adjacent segments until the full reach of the products possibilities has been achieved.

To foster the Natural Organization of Businesses click here:

http://www.unicist.org/unicist_standard.php

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.