Nokia is a world leader in mobility, driving the transformation and growth of the converging Internet and communications industries.

Mobile technology is evolving extremely fast. Understanding how Nokia is managing this fast evolution in product development will give you a benchmark to understand the new paradigms.

We strongly recommend watching the interview with Mary McDowell – Nokia’s Chief Development Officer: http://www.youtube.com/watch?v=ySoUGLCYnJc

The question we would like to propose is how a market can be managed when the evolution of the technology is extremely fast.

In one week you will find a response to the question on this blog.

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Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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The notorious capacity of Procter & Gamble is given by the way it manages the social insertion of innovations.

We recommend watching the following two short presentations of Procter & Gamble at:

http://www.youtube.com/watch?v=ycMXZDybhlw

http://www.youtube.com/watch?v=x93YopVXJSM

Innovation is the basis for economic growth.  Essentially, countries, cultures, institutions, and individuals grow only in the fields where they are open to innovations.

The purpose of innovation is to overcome scarcity. That is why only people or cultures that have the will, find the way to overcome scarcity.  This is the cultural context that fosters innovation.

The driver of innovation is human creation. The word creation is used in the sense of recreation. Humans create based on the existing energy.

The maximal strategy of innovations drives towards the solution of a scarcity. Therefore innovative organizations have the perception that they add value to the environment. But this is only true if the minimum strategy is also fulfilled.

The minimum strategy implies inserting the innovations into the social capital of the environment. Social capital is defined by the strength of the bonds that integrate the members of a community.

Commercial innovations need to be only one step ahead of the habits of the environment. If they are more than one step ahead they fail, unless there is an extreme need and they are, implicitly, a “back to basics”.

In this field Procter & Gamble is a notorious benchmark.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

The Unicist Microsegmentation allows the development of market growth based on expanding the boundaries of markets by accessing new niches. To define a new niche it is necessary to access the depth of its behavior. The model works with 4,096 potential microsegments.

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

Access the discovery of the Unicist Ontology of Functional Segmentation at:
http://www.unicist.org/d_fs.php

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

1) Conceptual Segmentation

2) Functional Segmentation

3) Psychological Segmentation

4) Lifestyle Segmentation

The integration of these four segmentations defines the unicist ontological market segmentation. It permits the development of accurate market segmentations that ensure marketing results.

The Unicist Microsegmentation is necessary to enter niches that are beyond the existing markets.

Access the unicist standard contained in the Unicist Business Search Engine:
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Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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We have launched the Family Business Partnering Program with several companies while the alliances with the Family Business Associations are being implemented.

The objective in all the cases in the development of growth programs is to produce more than 100% growth in these companies.

Free access to the Unicist Ontology of Family Businesses at:
http://www.unicist.org/papers/family_business_en.pdf

As it is self-evident this implies that we only work in markets we know. The Unicist Microsegmentation Model and the Unicist Object Driven Organization are used to “build” the growth of these companies.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

The Unicist Standard for market segmentation allows defining the segments of a market and developing a microsegmentation to expand the boundaries of markets.

It has to be considered that a microsegment defines the characteristics of a market-niche. Maximal strategies imply going beyond the boundaries of the existing markets.

The secure way to expand the boundaries is accessing new niches. This produces the extension of the markets if the niches are contagious.

The unicist segmentation defines that there are 4.096 possible structural microsegments, but most of these segments are hypothetical.

The core of a Market Lab is finding the microsegments that are based on real latent needs and can be influenced considering the possibilities of the brand, the product, the technology and the marketing mix.

Unicist Market Labs have been designed to produce the expansion of the boundaries of markets. Therefore they achieve their goals when the pilot markets demonstrate that the achieved growth is structural and “contagious”. The unicist microsegmentation  makes this possible.

Access the unicist standard contained in the Unicist Business Search Engine:
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Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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Unicist Object Driven Leadership is a back to basics. The concept of leadership is defined by the integration of Authority, Participation and Power. This is self-evident. But the question is: Which are the Fundamentals of Leadership?

In the following lines you will find an answer to the question posed in this blog last week:  http://unicist.net/management/benchmarking-unilever-unicist-object-driven-leadership/

Objects sustain the power of leaders avoiding to exert such power. In this sense, objects work as:

1) Drivers to make things happen
2) Catalysts to accelerate action
3) Inhibitors, working as a non-exerted dissuasion power
4) Gravitational forces of leaders’ authority

Using Unicist Object Driven Leadership you will be accessing a new world, which is at the same time a back to basics. It implies producing more results and being a natural leader in all those fields where you can integrate your personal action with the use of institutionalizing objects.

The basics of leadership

Leadership is based on the need to sustain one’s authority. The participation of others is a condition of leadership. A leader is such because s/he is followed. Therefore, in terms of the Unicist Logic, Participation is the active function of leadership and the energy conservation function is given by the Power a leader has to impose her/his authority. But this is a sort of paradox. The energy conservation function is given by the power the individual “does not use”. If the power is used it consumes energy and, in fact, a double amount of energy, because:

1) To impose something there is a need to exert power and consume energy.

2) When power is exerted, authority is being lost, because it means that the authority of the individual has not been accepted. And in this case, an additional amount of energy must be invested to reconstruct the value of the authoritative role.

Participation poses another paradoxical dilemma:

1) When the authority of the leader is extreme, for example a religious leader, the participation is not possible.

2) When the participation is extreme, there is no possibility to accept an authoritative role.

This solution is contraindicated for absolutist, subjectivist, fundamentalist and anarchic leaders.

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Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

Benchmarking Rolls-Royce is necessary for all those products or activities that are considered prestigious by the community and that need to sustain their seeking for perfection to achieve their credibility in the market.

In the following lines you can find the answers to the questions posed in this previous post:

http://www.unicist.net/partners-news/benchmarking-is-the-unicist-standard-a-rolls-royce/

A Rolls-Royce is an extremely prestigious car because it has extreme functionality, quality, added value and reliability.

The integration of these four extreme characteristics makes its positioning as a prestigious car possible.

The purpose of a “Rolls-Royce” is to satisfy the feeling of having achieved perfection. Perfection is considered as something that satisfies 100% the expectancy of the buyer. This means that a “Rolls-Royce” satisfies the needs of the buyer considered as an individual, as part of a group and within her/his social environment.

Every activity or product that requires perfection, in the above described sense, needs to position as a “Rolls-Royce”.  This can be frequently seen in medicine, in politics, in strategy, and in all those fields where the value added is extreme and extreme reliability is expected.

The extreme functionality mentioned above has two aspects. It has to be extremely functional as a device but also extremely functional in its operation. This implies that no one can expect a superior functionality in the market.

The need for extreme quality implies extreme quality assurance and extreme control. Thus reliability and extreme added value are sustained.

Therefore the process of Rolls-Royce building includes an extremely strict concept, its update in the field of scientific possibilities, the management of all the techniques necessary to achieve perfection and last, but not least, the necessary art to make the perfection perceivable by the community.

Rolls-Royce building and positioning is not a question of choice. It is a question of beliefs. But it needs to be said that this does not guarantee success in business.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

On April 13, 2010 the e-book “Unicist Theory of Evolution for all” by Peter Belohlavek will be presented with its applicative researches worldwide.

Peter Belohlavek was asked repeatedly in the last 30 years to publish a simple book that allowed the general public to take advantage of the unicist object driven strategies that resulted from the application of his theory in order to simplify their personal life.

Finally, at the beginning of this year, he accepted.

So we are pleased to inform you that on April 13 this one of a kind e-book will be available.

Please select your language and register now to receive a free access on April 14, 2010.

English: http://www.unicist.org/deb_utefa.php
Portuguese: http://www.unicist.org/br/deb_utefa.php
Spanish: http://www.unicist.org/es/deb_utefa.php

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Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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A navigator is the person on board of a ship or aircraft responsible for its navigation. The navigator is not the captain, but provides the information to the captain in order to make adequate decisions. Therefore, the navigator’s primary responsibility is to be aware of the ship or aircraft’s position at all times.

A Navigator on the Internet is an object that substitutes the individual that navigates a ship or airplane to position the user in the World Wide Web.

In business there are many activities that are homologous to navigators:

-Market Research
-Strategic Positioning
-Diagnosing
-Scenario Building
-Information Technology, etc.

In order to benchmark Mozilla’s experience we would consider that it is a way to navigate the Internet providing alternatives to the “captain” in order to use the platform as a tool to develop the activity s/he has planned.

The Microsoft Internet Explorer (IE) is simpler. It provides basically a rigid navigation platform to ensure that individuals can access information. IE doesn’t pretend to be an adaptive platform. It pretends to be a simple access to the Internet. Thus it is the natural navigator for individuals who just use Internet as an access to information.

The more participative the design of the navigators, the more flexible they can work. The more flexible they are, the higher the level of the “persons” to deal with them.

Mozilla is an example that can only be benchmarked if it is experienced in real use, as well as its comparison with the Internet Explorer Concept.

This benchmark will help you design adaptive systems. The Unicist Standard allows developing flexible designs with quality assurance.

We recommend listening to John Lilly’s lecture, CEO of Mozilla.  You will access the core fundamental of Mozilla’s success.

Access the lecture at: http://www.youtube.com/watch?v=S2771Tlr_38

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.

Unilever is a world leader that manages leadership based on an institutional approach. The nature of leadership defines how organizations integrate hardware, software and peopleware.

The Unicist Standard in leadership deals with Object Driven Leadership that allows leading without needing to exert power but in extreme chaotic situations.

The key is integrating the authority of the leader with an adequate participation within a context of power.

But the question here is:  Which are the fundamentals of leadership?

You can find the information on the nature of leadership presented by Unilever’s Global Head of HR, Sandy Ogg, who reflects on the recent changes and directions at Unilever and the role of HR and Leadership: http://www.youtube.com/watch?v=fMcHnabCNXo

In two weeks you will find a response to the fundamentals of leadership on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

If you would like to receive monthly information on this blog, please register here.